Lidl on its new marketing campaign: We want to be as famous for quality as we are for price
marketingweek.com
Lidl on its new marketing campaign: We want to be as famous for quality as we are for price
Lidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
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