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The 8th China International Import Expo (CIIE) opened in Shanghai on Nov 5. #IKEA marked its eighth participation. In an exclusive interview with China Daily, Pontus Erntell, president and chief sustainability officer at IKEA China, highlighted China as a key strategic market. He noted that the #CIIE is a place of opportunity, and expressed IKEA's strong confidence in the sustained growth and future prospects of China's market. #OpportunityChina | China Daily
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