Instagram reels reshape beauty, fashion shopping landscape in India: Meta GWI Beauty Report
wionews.com
Instagram reels reshape beauty, fashion shopping landscape in India: Meta GWI Beauty Report
Over 80 per cent consumers prefer buying beauty products online, with Meta’s Facebook and Instagram leading beauty product searches. 47 per cent of consumers discovered beauty products through Reels, resulting in one in three beauty consumers making purchases directly through Instagram Reels.
Nov 20, 2023
Indian Reels Comedy
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