Soft power: A short history of the iconic Nehru jacket
Soft power: A short history of the iconic Nehru jacket
Nov 10, 2024
theprint.in
The Nehru jacket rose in prominence among young men of the West in the 1960s. The biggest influencers of the generation, The Beatles, were famously Indophiles, and among the many oriental elements they popularised was the Nehru jacket. In Europe and USA, hip-length full-sleeve jackets with front long placket of buttons and stand-up (Mandarin) collar are usually referred to as Nehru jackets, after the first prime minister of India, Jawaharlal Nehru. He never wore this garment, though. Nehru was m
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