How Coke and Pepsi's rivalry shaped marketing — and where it goes next
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022
marketingdive.com
Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
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Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
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7 Controversial Ads Pepsi Doesn’t Want You to Remember
7 Controversial Ads Pepsi Doesn’t Want You to Remember
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eatthis.com
Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
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startuptalky.com
Pepsi vs Coke: Polar Bear chooses in Super Bowl commercial
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Pepsi vs Coke: Polar Bear chooses in Super Bowl commercial
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The Best Coca-Cola vs Pepsi commercials
The Best Coca-Cola vs Pepsi commercials
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esloganmagazine.com
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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