Tim Cook acknowledged that the Apple Vision Pro is not targeted at the masses due to its high price point. Despite poor sales ...

Tim Cook, current Apple CEO and Steve Jobs' protege, has now shared the secrets passed on to him, which helped lead Apple to ...

This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth ...

A consortium of publishers and ad companies in France have written to Tim Cook to ask him to ditch Distraction Control, ...

Cook describes his morning routine. The first thing Tim Cook does when he wakes up is check his iPhone. Tim has long been ...

Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack ...

A new iPad lineup wasn't the only thing on Tim Cook's mind when he introduced the tablets from Apple Inc.'s California ...

Apple CEO Tim Cook shared reflections on his early career, the lessons he learned from Steve Jobs, and his journey from ...

Apple CEO Tim Cook was in China for the second time this year, he said on social media Tuesday, as the US technology giant ...

In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike ...

Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...

Apple CEO Tim Cook addressed ongoing concerns about the firm being behind in AI in arguably the best possible way.