Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

Santa Monica's Entertainment Zone, which allows for drinking alcohol outdoors, opened with a soft launch Friday, June 13.

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

LONG BEACH, Calif. - Long Beach is now the second city in California - following Santa Monica - to approve a motion transforming part of its downtown into an " Entertainment Zone," allowing adults 21 ...

You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...