Starbucks (SBUX) is making big changes in the name of safety. In lieu of its 2018-era goal to become the “third place” where people hang out, Starbucks has a new “Coffeehouse Code of Conduct.” This policy limits access to stores,

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying customers can sit in-store or use the restroom — a reversal from its practice of letting anyone in the door. Niccol said the change was made due to feedback from customers and employees.

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which beat Wall Street expectations after it revealed Q1 revenue of $9.