People today are asking AI tools which company they should trust and AI agents will make recommendations immediately. That means companies can be described or compared before someone visits their ...

Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and ...

Plus: Trump, tech leaders try to rebrand AI as ‘super intelligence’; Nike ties job cuts to bigger turnaround. Amazon is ...

Where they stand now. When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta’s ...

Plus: McDonald’s AI pricing raises franchisee concern; Twitch CEO explains how AI helps determine brand pairings. Six Flags ...

Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually ...

Including YouTube, LinkedIn, Threads and more. YouTube has declined to join Meta’s $18 billion settlement over alleged harms ...

Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over ...

As a Taylor Swift fan, I’ve gotten pretty used to the clues, announcements, variants and the general chaos that comes with a new album cycle. So when Swift announced another version of “The Life of a ...

I have started asking a question when communication professionals tell me they are strategists: Where are research, measurement and evaluation in your strategy? Too often, the answer is, “We don’t ...

To say it’s been a tumultuous month for the AI industry is an understatement. You’ve likely heard that most leaders of AI companies now believe there’s a decent chance AI either destroys the ...