Zurich, Switzerland-based startup Underheard has announced general availability of an AI solution which designs qual customer ...

Experience management firm Qualtrics has appointed Mike Potter as CTO, leading platform architecture and engineering.

Zeta Global has agreed to acquire Amsterdam-based Digital Audience, a data infrastructure company focused on identity and ...

UK video ad currency body Barb is adding Prime Video to its post-campaign evaluation using the CFlight methodology in its Ads Hub - Amazon is the first streamer to join. Barb says development work for ...

NIQ has launched its Omnishopper consumer panel solution in Taiwan, promising clients a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels, based on ...

US firm Information Services Group (ISG) has launched a new unit, ISG Marketing Advisory, combining consulting, design and implementation services for enterprise marketing leaders; and has appointed ...

Madrid-based marketing agency SAMY is acquiring US firm Get Engaged - both are focused on social media / influencer and creator marketing, and SAMY says the deal will create 'one of the largest' ...

Kantar has teamed up with Qualtrics to launch Kantar Experience Impact, a solution connecting customer experiences to brand ...

Research tech firm Cursory Technologies has announced the transformation of its Brisk platform, from a survey automation ...

Advertising and commerce tech company InMobi has unveiled Mobius, a system which evaluates available ad options against a ...

Auros - known until last week as UserTesting - has launched a service called AI Relationship Quality (ARQ), which benchmarks ...

STRAT7 has made its always-on intelligence platform Nucleus available to clients, as part of its launch of a 'New Standard' approach to tackling business challenges. The STRAT7 Group is headquartered ...