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Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Chuck E. Cheese himself (itself?) is getting in on the action, assuming the new honorary role as "Celebration Coach" and ...

Dennis Miller, who took over the reins of The CW Network after Nexstar Media Group acquired the network in late 2022, will ...

The Ankler has introduced The Ladder, an invitation-only program for young professionals in the entertainment business. The ...

Japanese readers are being served business and financial news thanks to the launch of TBS CROSS DIG with Bloomberg, a joint project by Bloomberg Media and Tokyo Broadcasting System Television, Inc.

Amazon has increasingly become a destination for consumers to discover products, rolling out a variety of solutions to help brands introduce new products as well as track, optimize and measure ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?