Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...

Catch up on select AI news and developments from the past week or so: Google explains how AI Mode determines business recommendations. Google Search VP Robby Stein says AI Mode fans out a user's ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...