Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure?

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first instinct is to build a mountain of the stuff: We want a better view of our customer ...

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to Edison Research. "Crime Junkie" ranked second; "The ...

Privately held Pavilion Technologies sells model-based software that improves the manufacturing process for specialized manufacturers, such as chemical and cement makers. The company's Web site and ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

Successful public relations (PR) isn't really free. Although businesses don't pay for PR the same way they pay for advertising space, to get results PR requires time, expertise, and effort. PR success ...