Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a ...

Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe ...

Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...