As Eveready expands beyond batteries, with the launch of India’s first portable mosquito vaporizer, CEO Anirban Banerjee ...

With creators becoming primary information sources for millions, the Lovely Professional University incident raises questions ...

As millennial parents chase both fandom and function, brands across categories are rethinking products, packaging and ...

Cetaphil Baby has launched a new digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh, using the ...

The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season ...

Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch ...

The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association ...

The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick ...

Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped ...

Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical ...

Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss ...

The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’ ...