This week, the Trump administration announced exemptions on smartphones, computers, and various consumer electronics from the ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

The integration will allow MarkApp to activate Sovrn’s commerce solution, enabling monetisation of shopping-intent traffic ...

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based ...

“Brands need controls that move as fast as social media does,” said Richard Raddon, co-founder & co-CEO of Zefr. “TikTok’s ...

In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance OpenAI’s early steps toward launching its own social ...

Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has ...

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status ...