We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. Siggi’s partners with Lovewell to ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Marketing partnerships have become an important marketing strategy for brands and businesses to drive revenue, expand their customer bases and meet and exceed future growth goals. Forty-nine percent ...

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.