Accenture Song has been appointed as Failte Ireland’s B2B digital and content partner for the next three years, an account ...

Understanding human behaviour and attitudes is key to unlocking insights. According to Andy Grove, ‘only the paranoid survive ...

This year, 36% of respondents plan to shop both in stores and online, with 23% choosing to shop exclusively in physical ...

According to an Outsmart/KPMG study it represents just 3.3% of the UK’s total advertising power consumption. The findings ...

McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service.

Looking at it from the lens of the ‘Age of Polycrises’ we can observe that global and local events interact in ways that make ...

Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting ...

Wolfgang Digital will host a free online webinar on Wednesday, November 20 to address one of the most important issues for marketers and advertisers – lead generation and customer growth.

Virgin Media has teamed up with the Wireless Ireland-owned station FM104 to sponsor the station’s breakfast radio show, “The ...

Despite a backdrop of economic positivity, the latest Ipsos B&A Consumer Confidence Barometer remains cautious. This wave of ...

The Public House has launched a new OOH campaign for 48 Mobile, building on the network’s ‘Good Call’ brand platform which ...

Sharon Walsh, the managing director of Heineken Ireland has been named as the Marketing Institute Ireland’s Irish National ...