If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

LLMS.txt isn’t like robots.txt at all. It’s more like a curated sitemap.xml that includes only the very best content designed ...

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search ...

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that ...

Search Engine Land » SEO » James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance Share Relevance should be the most important link metric that SEOs care ...

What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.

Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.