The 50-year-old sports legend - who has been married to Spice Girl Victoria Beckham since 1999 and also has Brooklyn, 26, Cruz, 20, as well as 13-year-old Harper Seven with her - will now be known as ...

The soccer star launches BEEUP, a better-for-you fruit snack gummy that combines 'honey's superfood power' with natural fruit flavors. Shop it here.