The revenue sharing era in college sports is underway, and Mitch Barnhart commented on it concerning the Kentucky Wildcats.

At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

Mitch Barnhart was not willing to give up the competitive advantage that comes with staying silent on Kentucky‘s ...

Through the early part of the rev-share era, Mitch Barnhart has heard the “speculation” about Kentucky’s plans. The UK ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider ...

As for Stoops, who is entering his 13th season and the longest-tenured coach in the SEC, Barnhart is confident he can bounce ...

Mitch Barnhart says SEC athletic directors will meet in the coming weeks and could have a decision on the 8 vs. 9-game ...

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

It will only be a matter of time before the Southeastern Conference makes a final decision on moving to a possible nine-game ...

How Kentucky AD Mitch Barnhart responded to Vince Marrow leaving for Louisville Jon Hale Thu, Jun 12, 2025 · 4 min read ...