WhatsApp announced it's introducing the ability for large businesses to reach customers through voice calls, which will allow ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

WhatsApp has become a battleground for AI chatbots like ChatGPT and Perplexity, challenging Meta AI.

The optional new feature uses Meta AI to summarize unread messages in a chat. This summary would only be visible to you, not ...

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook ...

Internal Meta case studies shared with marketing agencies suggest that business messages on WhatsApp are opened nearly 90 per cent of the time, far better than email. But the real risk comes later.

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.