Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Echoes & Algorithms is a mini-series delving into the evolving relationship between grassroots journalism and artificial ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR ...

Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a ...

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility ...

Google's VP of Product answered a question about AEO/GEO for AI Search, addressing what creators should consider.

We know SEO, but what is SCO Google? How does it work, and how important is it in digital marketing along with SEO?

A new study reveals how restaurants can boost visibility in ChatGPT, Gemini, and Perplexity searches. Online listings and ...

Gold prices are surging once again, and this time, they are being spurred on by a constitutional gridlock that has caused the US government to shut down. Republicans in the Senate had been pushing to ...