The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

College football coaches are calculated. Now more than ever before with NIL and the transfer portal, what they say publicly — and how their responses are delivered — has an underlying message for ...

From exclusive vanity kits in EA Sports FC 25 to Jennie's highly anticipated debut album, global artists are making waves in ...

John Feinstein, a sportswriter and bestselling author of books including 'A Season on the Brink' and 'A Good Walk Spoiled,' ...

Greif: The Minnesota Vikings’ signing center Ryan Kelly and guard Will Fries. They had a magical last season until their final two games, when pass-rush pressure by the Lions and the Rams completely ...

Following the Celtics’ 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander’s signature Converse logo was projected around the city.

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Green was a first-round pick who has struggled mightily in his career at guard, but he got a good feeling from the Eagles' ...

With a Saturday date at Raymond James Stadium, two Tampa Bay minor-leaguers liked being part of early versions of the touring ...

The Florida Gators quarterback was one of nine current players feature in a first look at this year's deluxe cover.

The college football world was blown away by EA's re-introduction of the college football video game when it released College Football 25 last summer. This year's edition of the game will be released ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...