Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

The leader of the global brand announces his JUMP Initiative, a project of The Just Trust, ahead of NBA All-Star weekend to ...

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the ...

In the late 1990s, the label combined running and training shoes with the cult favorite Trunner line. More recently, it's ...

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

There are a few key moments in football, seen from a sports marketing point of view that has proven really big in taking the game to the next level.

Comedian George Lopez revealed how Michael Jordan made fun of his friend for wearing Puma shoes at Michael Jordan's private ...