The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Pepsi tried to score some points in the cola wars with a soda meant to replace coffee. So, how did its caffeine content stack up against a cup of brew?

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

Mauro Porcini is, amazingly, Samsung’s first ever chief design officer. He’s got a hell of a job ahead of him.

At G&J Pepsi, the DriveMod Tugger has been integrated into material-handling operations at a 77,000-square-foot facility.

The company’s African subsidiaries will test-market beer in their territories as part of an exclusive distribution agreement.

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In the aftermath of Hurricane Melissa, Pepsi-Cola Jamaica has reaffirmed its commitment to supporting communities across the island with beverage donations valued at US$50,000, totalling approximately ...

The Pepsi National Battle of the Bands (NBOTB) is officially expanding its footprint to South Florida, bringing its iconic ...