Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

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The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

YouTube announced Open Call, which will let brands broadly request sponsored content from creators who are part of the ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

Agentic AI is potentially a game-changer in the digital payments sector. So says Suzan Bulyaba Kereere, President of Global ...

Securing American Greatness launches ad campaign supporting Trump's landmark tax cut legislation, highlighting benefits for ...

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...