Nike faces growing criticism for not fully capitalizing on Caitlin Clark's marketability, despite her landmark endorsement deal. Former Nike marketing director Jordan Rogers questioned the brand's ...

Several female athletes have targeted Nike in a fiery advertisement for XX-XY Athletics over reports the company was responsible for funding a study on transgender athletes. The New York Times ...

whom he narrowly missed out on signing to an endorsement in 2003. Nike's offer to Jordan in 1984 included a guaranteed $250,000 a year for five years, plus a stake in his own line of merchandise.

Before Foreman, athlete ... The backlash was swift and brutal and Pepsi yanked the ad within 24 hours. That might be a record for fastest flop. Lance Armstrong was once Nike’s golden boy ...

Swimmer turned social activist Riley Gaines recently expressed her opinion on the backlash she ... She was sponsored by Nike, and when she got pregnant, Nike cut her endorsement deal by 70% ...

Platforms like Instagram and Twitter allow athletes to communicate their beliefs directly to fans, creating an immediate connection between their activism and potential endorsements. If you go on ...

Aimed at addressing the challenges female athletes face ... With a $28 million endorsement deal and a signature Nike sneaker on the way, she remains at the forefront of women's basketball.

So Win also serves as a redemption arc for Nike, which previously faced backlash for its ... its role as an advocate for athletes beyond just product endorsements. “At Nike, we make sure the ...

However, many critics were quick to call out Nike for its official company stance in supporting trans athletes competing in women's sports. Former NCAA swimmer and current conservative activist ...

Aurelien Meunier - PSG / Getty Images Professional athletes make ... off the court in endorsements, licensing, and business ventures. James' brand endorsements include Nike, DraftKings, PepsiCo ...

But for mainstream brands, partnering with athletes who don't fit the traditional mold in today's increasingly polarized cultural landscape fraught with anti-diversity backlash creates "this ...