A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

But what really stands out is Dallas Cowboys quarterback Dak Prescott sitting at No. 4 with $137 million just ahead like No. 5 Lionel Messi of Inter Miami CF ($135M), No. 6 LeBron James of the Los ...

Simone Biles, the most decorated gymnast in history, has over 30 medals under her belt. But how much wealth has the ...

Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he ...

The Allyson Felix documentary 'She Runs the World,' about her battle with Nike over its maternity policy, premieres at ...

Nike faces growing criticism for not fully capitalizing on Caitlin Clark's marketability, despite her landmark endorsement deal. Former Nike marketing director Jordan Rogers questioned the brand's ...

Bueckers has had a stellar career through high school and university, despite facing several injuries – now she has deals with brands from Dunkin’ Donuts and Crocs to Taco Bell The Dallas ...

Nike for the past five years has been bringing “a group of high-powered athletes together” to “discuss challenges women face in sports and to brainstorm solutions,” according to Jean Palmieri of ...