Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

Simone Biles, the most decorated gymnast in history, has over 30 medals under her belt. But how much wealth has the ...

Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

The Allyson Felix documentary 'She Runs the World,' about her battle with Nike over its maternity policy, premieres at ...

The athlete endorsement model continues to evolve, as exemplified by Woods‘ recent transition after ending his 27-year Nike partnership worth approximately $660 million. His subsequent ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand. The first era is ...

Grammy award-winning global superstar, Tyla, has secured an endorsement deal with Nike. Nike has been added ... world's most talented and influential athletes and celebrities: ...

Nike said female athletes were involved in 90 percent of ... Clark signed an eight-year, $28 million endorsement deal with Nike, with the contract including plans for a signature shoe, but it ...

Featuring a vast collection of sports posters—everything from basketball and football to tennis and volleyball—the exhibit explores the role of superstar athlete endorsements in shaping the evolution ...