News

McDonald’s has removed its vegan McPlant burger from the menu in Austria, citing declining customer demand. The decision to ...
McDonald’s is heating up its summer menu with new additions. Snack Wraps (once about $1.79) return for $2.99 each.
Restaurant chain unveils new drinks as part of its "long-term beverage strategy … to reach $5 billion in beverage sales by ...
McDonald’s is heating up its summer menu with new additions aimed at reigniting customer interest after a reported drop in U.S. sales. On Tuesday, July 8, McDonald’s added three spicy McMuffin ...
Smashburger cofounder Tom Ryan said focusing on generational trends when developing new strategies puts brands on a "teeter ...
Despite the lack of direct competition, Taco Bell has its sights set on taking down the big dog: McDonald's. Here's how they ...
Fast-food chains, from Popeyes to Subway, have been turning up the heat. Now McDonald’s is adding spicier items to its ...
Empathy is a repeatable operating system for resilient growth. McDonald's latest menu changes showcase strategic, empathy-driven investments.
I tried McDonald's new Snack Wraps, which are back on the menu after a nearly decadelong hiatus.
McDonald's is bringing back the Snack Wrap nationwide on July 10, sparking a "wrap war" amid multiple fast-food chains.
McDonald's is reviving its long-lamented Snack Wrap and leaning into affordable eats as it looks to reverse a rare sales ...