Mattel has reported a “strong increase” in consumer demand heading into the festive sales season as the business steps up its ...

Kerchie revisits her childhood by collecting hundreds of Polly Pockets, earning a Guinness World Records title for her ...

It’s officially award season, and the festivities are underway with the unveiling of the finalists for the 2026 Toy of the ...

For more information about the TOTY Awards voting and selection process, visit ToyAwards.org.

The 18-plus segment is driving growth in the toy and game industry and fueling a wave of nostalgia-inspired releases.

Mattel Creations has revealed the the HUNTR/X 3-pack from Netflix’s hit animated musical fantasy KPop Demon Hunters which ...

Discover which classic toys from the ’80s and ’90s are worth serious money today, and how much collectors are paying for them ...

Pre-orders for Mattel Creations’ KPop Demon Hunters dolls begin November 12. If you snag a pre-order with holiday gift-giving ...

Less than a month since Mattel banded together with Netflix’s' KPop Demon Hunters,' the company is launching its first series of licensed toys: a three-pack of HUNTR/X dolls.

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a ...

The worldwide phenomenon of KPop Demon Hunters is finally coming to life as Mattel debuts their exclusive 3-pack doll set ...

Mattel released a new Monster High collection of dolls, one for each of the girls; Draculaura, Frankie, Lagoona, Clawdeen, ...