Mattel has reported a “strong increase” in consumer demand heading into the festive sales season as the business steps up its ...

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a ...

Mattel's official Wicked collection features dolls inspired by Grande, Erivo and Marissa Bode's characters from the hit movie ...

The Kenbassador phenomenon of LeBron James continues to be a trend. Months after its launch, the doll inspired by the Los ...

Barbie's latest collaboration with rock legend Stevie Nicks has become a topic of notable online conversation. The new Stevie ...

Barbie creator Mattel has revealed a sharp decline in sales ... Under the terms of the deal Mattel will develop toys including dolls, action figures, accessories and collectibles. Mattel’s woes come ...

Make this Christmas unforgettable with your chance to win a dazzling bundle of Mattel toys. We have five bundles to give away ...

It’s also part of Mattel’s broader effort ... The displayable packaging makes her doll a true collectible. Williams’ championships and activism transformed women’s tennis both on and off the court, ...