Yet somehow, Under Armour managed to make him uncool.

So NBA fans experienced a sight long forgotten ahead of the Golden State Warriors' game on Friday, Curry's first game since ...

So NBA fans experienced a sight long forgotten during the Golden State Warriors game on Friday, Curry's first game since ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Sweden's Linn Grant fired a 7-under-par 63 to join Australian Grace Kim in the lead at The Annika on Friday at Pelican Golf Club in Belleair, Fla.

This past offseason, LeBron James' interest in golf appeared to have picked up as his social media posts have made it clear ...

Los Angeles Lakers superstar LeBron James generated buzz Friday regarding his potential return to game action in the near ...

What do LeBron's sneakers, Serena's racket, and your bed have in common? If you're serious about performance in your daily ...

Fans rally behind a viral petition asking Sprite to replace Anthony Edwards with LeBron James as the face of Sprite Cranberry.

When it comes to basketball sneakers, LeBron James still dominates the league, and his latest Nike LeBron XXIII signature ...

A few years ago, Natalie White got an email from a mom. She’d walked into a Dick’s Sporting Goods with her daughter, an ...

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World Series.