Premium denim, pony hair details, and Lunar New Year storytelling elevate the Air Jordan 3 in Levi’s latest collaboration.

Jordan Brand unveils Teyana Taylor’s Air Jordan 3 “Concrete Rose." Here are the details ahead of the March 4, 2026, release date.

A few months after announcing his retirement on Sept. 26, 2024, the Bulls celebrated Derrick Rose Night at the United Center ...

Anthony Black is having a breakout third season for the Orlando Magic. The No. 6 overall pick in the 2023 NBA Draft, Black ...

The Air Jordan signature shoe has been a sports and pop culture staple for 40 years. Illustration: Dan Goldfarb / The Athletic; photos courtesy of Nike There was a time when the Air Jordan shoe was a ...

We're less than a year removed from when Jordan Brand released the Luka 4, and now the brand has unveiled Luka Doncic's next signature basketball shoe. The Jordan Luka 5 will launch in early January ...

Throughout his storied career, NBA legend Dwyane Wade had some pretty iconic highlight reel moments like the time he celebrated on top of the scorer's table after hitting a buzzer-beater against the ...

Michael Jordan is the G.O.A.T. of basketball and collectors know his cards come at a premium. Its not uncommon to pay hundreds of dollars for select inserts of his cards, and it is definitely not ...

Collaborations come in many shapes and many colors. But just when you think you’ve seen it all, Nike pulls a fast one. For its next partnership, the Beaverton-based brand will team up with none other ...

If the basketball world has learned anything about Michael Jordan, it is that he takes things personally. That extends to the quick-witted social media team he employs at Jordan Brand. Jordan's ...

A Michael Jordan rookie card with an aftermarket signature just sold for $2.7 million through Goldin Auctions in a private sale, setting a record for the highest price ever paid for a card with an ...

Since Michael Jordan took flight at Chicago Stadium in 1988, the Chicago Bulls haven't had a Slam Dunk Contest winner. That all might change thanks to their newest signing. Michael Scotto of HoopsHype ...