Over the last few decades, commercialisation has turned sports into a multibillion-dollar industry. Read more at straitstimes ...

The first-ever 48-team World Cup has rewritten the commercial playbook. Expanded from 64 to 104 matches, the tournament has ...

Three months. That’s how long the entire trial took in a patent dispute before the Delhi High Court.The Communication ...

If you were fortunate enough to have someone who made you feel more confident or provided helpful advice during meaningful ...

BOSTON hosts a repeat of the 2022 World Cup semi-final this Thursday as tournament favourites France take on an Atlas Lions ...

KUWAIT -- Kuwait issued on Tuesday a decree-law amending certain provisions of the Kuwait Petroleum Corporation (KPC) law, in a move designed to reinforce its commercial operating model and enhance ...

Not long ago, Levi´s came up with a clever idea by covering its logo in all the stadiums where it holds the naming rights among the U.S. World Cup venues. The logo was covered, but its highly ...

Gillette Stadium has been transformed into Boston Stadium for the 2026 World Cup, with most references to the arena's typical name being covered up as part of FIFA policy. From the name displayed on ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Juliana Azevedo takes over as ...

The home of the New England Patriots and Revolution is in the midst of a major makeover as the start of the 2026 FIFA World Cup rapidly approaches. In addition to the temporary “Boston Stadium” name ...

John Cena storms into this 2010 Gillette commercial, surprising unsuspecting guys with an over-the-top “ProGlide Challenge.” The hidden-camera chaos and his larger-than-life energy made it one of the ...