A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers ...

From the faded glaze to the familiar weight in their hands, these individuals have unknowingly developed a set of ...

As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from patterns and history but on deeply personal information that customers are ...

Atmos reports on the paradox of equating happiness with spending, revealing that meaningful experiences often bring more joy than material purchases.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're ...

Every fall, I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a ...

Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping There are Christmas trends, and then there are Christmas ...

Michael Luchs received funding from the Templeton Foundation through a grant from the University of Chicago School of Divinity. Every fall I anticipate the winter holidays with almost childlike joy. I ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...