Yet somehow, Under Armour managed to make him uncool.

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

James, now a certified golf sicko, was apparently locked into Friday’s coverage of The Annika driven by Gainbridge, where ...

James has been practicing with the G League's South Bay Lakers as part of his recovery from sciatica and could rejoin Los ...

Steph Curry wasted no time rocking some new kicks after his split with Under Armour. Curry is wearing Kobes for Friday's NBA ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Local five-star recruit Cameron Williams has committed to play college ball at Duke over fellow finalist Arizona, he announced Friday.

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are ...

Fans rally behind a viral petition asking Sprite to replace Anthony Edwards with LeBron James as the face of Sprite Cranberry.

Read more about 5 Things that Drive the Sports Industry in the US - The First One Will Surprise You on Devdiscourse ...

Bryce James revealed a surprising list of his three favorite Nike LeBron basketball shoes in an interview with Complex.

Once overlooked among the 2026 NBA draft’s biggest prospects, the Kansas freshman has risen from Canton gyms to the national ...