Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Explore the top ABM tools and insights for 2025. Learn how to link ABM to commercial success with expert advice and vendor ...

Marketing Leaders Face Mounting Pressures as Budgets Shrink and Responsibilities Expand 4 NOVEMBER 2025, LONDON, UK – Touchdown PR is today announcing the results of its CMO Survey 2025, conducted ...

The documentary showcases the marketing approach that transformed IBM's AI, Watson, into a pop culture phenomenon. SAN FRANCISCO, Nov. 4, 2025 /PRNewswire/ -- Transmission announc ...

In the world of B2B, that question takes on a particular timbre: on the one hand lurks the famous “nobody gets fired for ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

Check out this case study from Perfect Pitch, where they executed a targeted ABM program while achieving ROI and sustainable ...

The SiGMA Central Europe B2B Awards took place Monday night at Cinecittà Studios, where leading firms in the gaming ...

Informa TechTarget today announced that Staci M. Gullotta has joined the Company as its new Chief Marketing Officer.

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

Many B2B companies are reporting a variety of challenges in finding new customers: - Sales cycles have become longer and more ...