AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

The dreaded advertisements before a movie are expected ... NCM's proposal to place ads in that spot. National CineMedia had gone on to sign agreements with two of AMC’s rivals, Regal and ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC started issuing more stock as soon as the share price took off. After a brief pause, the share count started skyrocketing ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Time for your weekly edition of the Defector Funbag. Got something on your mind? Email the Funbag. And buy Drew’s book, The Night The Lights Went Out, while you’re at it. Today, we’re talking about ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

AMC) share prices popped after the company saw a record Memorial Day weekend, and investors got excited about the prospects of a strong summer movie season ahead. However, the stock is still very ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...