AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Curiosity Inc. (CURI) enters new international licensing agreements to expand global distribution and revenue, including ...

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With strategic planning and smart combinations of free and paid services, you can access virtually all the entertainment you ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add more ad minutes to the ...