YouTube is reportedly set to launch Premium Lite, a cheaper subscription service to offer an ad-free experience.

Google will soon offer a new, lower-priced YouTube "Premium Lite" tier, designed to appeal to viewers who don't watch music ...

Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over ...

YouTube has once again shattered ad revenue records, generating a staggering $10.4 billion in the fourth quarter of 2024. This marks a 13.8% year-over-year increase, fueled largely by political ...

YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...

users may not be as surprised as ads on the platform have gotten worse year over year. In the last few days, some YouTube users have complained that they are seeing unskippable hour-long ads, forcing ...

YouTube has recently increased the duration of ads for viewers who attempt to bypass them, particularly those with ad blockers. In 2025, this has escalated to unskippable ads lasting for hours ...

It’s one of the few ad blockers that consistently blocks YouTube ads, something many ad blockers increasingly struggle with. AdLock has sophisticated technology to detect and remove ads from ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

Consumers are incredibly ad-savvy. They will notice which platforms offer the most frictionless, relevant experiences, and which miss the mark. We have come a long way since the age of purely linear ...