Beyoncé and Levi’s have unveiled the third instalment of the successful ‘Reiimagine’ campaign, this time taking inspiration from a popular 1980s commercial from the jeans brand. Set in a sun-drenched ...

Taskrabbit has unveiled three humorous ads that play on the idea we’re our own worst enemies when it comes to household chores and getting DIY done. Each of the three spots features a central ...

Weight Watchers has outlasted diet fads, rebrands and even logic. But this time, it’s not carbs or keto that brought it down ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

For example, around the world, fans have added Oasis to more than 97m user-generated playlists on Spotify and while she may ...

The customer director with a penchant for psychology tells Tim Healey he wants to bust the myth that marketing is at the end of the funnel, waiting to make adverts, when it’s really the engine for ...

From flexing services to reconsidering remuneration models, agencies across the ecosystem tell The Drum how they’re advising clients through the tariff crisis as the threat of ad cuts looms.

A lot of agencies make amazing content. And, I hate to say it, but in an ever-changing landscape filled with tons of incredible talent, creating good content simply isn’t enough. You need a solid ...

Ikea is shining a light on early childhood development and the role that its furniture plays in it. For the ‘Supporting First Steps’ campaign, the Swedish furniture giant is showing youngsters using ...

The holding company boss tells The Drum that clients are still spending on marketing, but conditions will get tougher. Yet, after a strong Q1, he isn’t letting the economic gloom dampen his ...