OpenAI will test visual ads during ChatGPT image generation in the US, with ads labelled and separate from generated images.

As brands scale creator partnerships across macro, micro, nano and regional voices, Chinoy highlights the need for creative ...

The feature lets Instagram users select a Threads post and place it within a Story frame. Users can choose from Threads posts ...

Anthropic’s India endpoint processes Claude requests locally, supporting data residency requirements for regulated ...

Campaigns last week reflect a wider mix of approaches seen in this week’s advertising, from celebrity-led storytelling and ...

While 55% plan most technology purchases in advance, 49% combine planned and spontaneous fashion buying, highlighting varied ...

Akhtar will serve as the face of Emporio Armani Watches in India, with the partnership centred on contemporary style, ...

Gupta will oversee operations, customer experience, and AI and innovation, covering policy servicing, claims, risk governance ...

AAAI president Dr. Sandeep Goyal explains his plans for internal restructuring, why he is ruling out fee negotiations with ...

Built around the narrative ‘A Journey into Indian Craft’, the new identity brings together Indian provenance, craftsmanship ...

Industry experts break down how brands shortlist athletes, negotiate partnerships, build activation plans and measure whether ...

As AI makes polished visuals easier to create, Suhani argues that brands risk losing the human imperfections, emotion and ...