Enterprises are navigating a complex landscape marked by evolving challenges in privacy, economics, and the rapid advancement of AI. Consumer data privacy is no longer just an expectation; it's a ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...