TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according ...

Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

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Social media may be the dominant channel for personal communication, but for business nothing beats a four-decade-old platform that still demands respect: email. Over 80% of companies rely on email as ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...