Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Earlier this year (2025), OpenAI's GPT-4.5 achieved a groundbreaking feat: In controlled Turing Test scenarios, it was mistaken for a human 73% of the time when adopting a carefully crafted persona.

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under ...