When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a ...

JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did ...

From the time you book an airline flight until that plane lands, your pecking order in the airline's customer hierarchy determines your travel experience. To the airlines, all customers are not ...

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine ...

Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That's according to an analysis conducted by ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. As part of anticipated global ...

Marketers are experiencing a burnout crisis. Marketing Week's 2025 Career & Salary Survey found that in the past year, 58% of marketers surveyed have felt overwhelmed, 56.1% have felt undervalued, and ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...