As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...
CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.
Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...
At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...
To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...
Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.
Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this year, Pure Storage became Everpure, marking the culmination of more than a year of work and a ...
Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...
At the Experiential Marketing Summit last month, Chief Marketer Associate Publisher Kaylee Hultgren sat down with Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez ...
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