CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...
At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...
Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...
Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...
To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...
Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...
Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this year, Pure Storage became Everpure, marking the culmination of more than a year of work and a ...
RCS messaging delivers more engagement and conversion for FragranceNet. It’s just more expensive, said David Janecek, Director of Marketing Email and SMS for the online-mostly perfume retailer. “We ...
“AI is great at pattern recognition and surfacing what is common, but in brand marketing we want to break from that,” says Stephen Shultz, Vice President of Brand Marketing at First American. “It ...
When your team loses during the FIFA World Cup — because odds are, at some point they will — pet care brand Chewy has a dog available to cuddle and support you. This is the premise behind the retailer ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results