Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...