This was more than clever marketing. It was economics in action. Swift’s release is a masterclass in pop economics, showing how artists turn attention, scarcity and emotion into revenue – on a ...

The Advertising Regulatory Board (ARB), the successor to the ASA, upheld complaints against two alcohol brands in 2025. One of them suggested that alcohol helped with workplace stress; the other ...

Community media have received support for around three decades, and yet South Africa’s information landscape remains deeply ...

Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural ...

The world's leading agency search consultants gathered in London in October for the AdForum Worldwide Summit 2025, charting ...

A quiet crisis is unfolding in marketing. We’ve never had more data, tools, and technology at our disposal. Yet, somehow, ...

What’s the point of using an agency? It’s a provocative question, but one that every organisation and agency needs to ...

For years, research was marketing's quiet cousin – steady, sensible and often sidelined when budgets tightened. It was ...

South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer ...

#Women4Change have been called an opportunistic movement because this social media protest and imminent shutdown coincide with the #G20Summit. Yes, that’s the word the media used: “opportunistic”. Let ...

The road to any consultancy is typically a long, arduous one. But in this accelerated, revolutionary, digi-tech AI age, it’s ...

The Telkom Radio Awards take place in Johannesburg on 6 December. To celebrate the annual event, The Media magazine is ...